Pop-up stores are currently trending, especially in the culinary world. If you aspire to be a foodpreneur, you’ve probably heard about pop-up stores—a business concept that’s booming in the food industry!
Recently, the Culinary Arts & Gastronomy Program at PIB College collaborated with Kraft Heinz Indonesia to host a special class on how to start a pop-up store business, complete with practical tips for those looking to dive into the culinary world.
Curious about what was covered in the class? Let’s break it down!
What is a Pop-Up Store and Why is it Trending?
A pop-up store is a temporary business that typically operates for a short period in strategic locations, such as events or malls. The advantage? Pop-up stores offer flexibility and serve as a testing ground for new products. It’s one of the most effective ways to try out creative ideas in the culinary industry with relatively low risk.
In this class, students received detailed explanations about the concept of pop-up stores, along with their benefits and challenges. Of course, one crucial aspect of starting this business is having a well-thought-out strategy from the start, from choosing a location to planning the menu.
Steps to Start a Pop-Up Business
One exciting topic discussed by Kraft Heinz was the steps necessary to start a popup business. Here are some key points to keep in mind:
- Product Selection: Choosing the right product to sell is crucial. Kraft Heinz shared some trending product ideas to inspire students as they begin their own pop-up business.
- Location and Timing: A pop-up store needs to be in a strategic location and open at the right time, such as during events or food festivals. This will help attract more
visitors and boost sales. - Strong Branding: Even though it’s temporary, branding remains key to a pop-up’s success. Attractive visuals, a unique name, and a creative concept will make your business stand out.
- Calculating Food Costs: One of the most important aspects of any food business is food cost. In this class, students gained valuable lessons on how to calculate food costs accurately, allowing them to set profitable yet affordable prices. Understanding this is crucial to maintaining profitability in the culinary business.
Industry Exposure: Sharpening Business Skills Early
This collaborative class is part of PIB College’s commitment to providing the best opportunities for its students. The class with Kraft Heinz Indonesia is a clear example of that commitment. By inviting industry professionals like the Kraft Heinz team, students gain firsthand insights from people with real-world experience in the food business.
In addition to learning theory, PIB College students also received valuable industry exposure through this class. Connections with major companies like this are essential stepping stones for students to advance their careers in the future.
Expanding Knowledge with Industry Exposure
PIB College is dedicated to continuously offering the best opportunities to its students, and through this class, they didn’t just learn theory—they also learned how to apply it in real-world settings. This is a priceless opportunity for PIB College students to develop their skills and prepare themselves to become successful foodpreneurs in the future.
With hands-on experiences like this, it’s no wonder PIB College is known for preparing its students to become experts in the culinary field. So, if you’re interested in diving deeper into Culinary Arts & Gastronomy, PIB College is the perfect place to start!
Are you ready to launch your own pop-up business?
Author: Stephanie Gunawan
