Bachelor’s Degree in
Business Technology & AI Innovation
Program
Academic title : Bachelor in Applied Business (S.Tr.Bns)
4-Years Diploma Program
Program Highlight
Become future-ready professionals in the digital economy through an applied learning experience that combines business fundamentals, digital strategy, and hands-on industry practice.
Learn how to build, manage, and scale digital businesses while developing in-demand skills in digital marketing, data-driven decision making, technology-enabled innovation, and entrepreneurial leadership.
Foundation in Digital Business & Technology
Build essential business, digital strategy, and technology skills needed to thrive in the digital economy.
Real Industry Experience
Work on real projects and collaborate with startups, creative industries, and technology-driven companies.
Digital Strategy & Innovation Mindset
Design and execute digital strategies, from digital marketing to platform-based business models.
Leadership & Entrepreneurial Skills
Lead digital teams, manage projects, and grow businesses in fast-moving digital environments.
Specialized Minors Pathway
Shape your future through three industry-relevant minors:
Startup Management
AI & Data Analytics
Game Business
Built for emerging careers and future digital opportunities
Industry Immersion & Applied Learning
Gain hands-on experience through industry visits, applied projects, and internships.
Built for Real-World Digital Work
Supported by digital labs, content studios, collaborative classrooms, and innovation spaces aligned with international standards.
Curriculum Overview
Digital Business Foundations
• Digital Economy & Digital Business
• Basic Programming for Business
• Introduction to Financial Technology
• Design Thinking & Innovation
• Fundamentals of AI, AR and VR
• Digital Marketing
• Statistics in Business
Design, Content & User Experience
• UI/UX Design
• Search Engine Optimization (SEO)
• Content Photography and Videography
• Digital Business in Tourism
• Technopreneurship
Game Industry & Creative Production
• Introduction to Game Industry
• World & Level Design
• Character Design
• Psychology of Play
• 2D & 3D Modeling
• Music Illustration & Sound Effect
• Game Engine Knowledge
• Game Production
Game Business, Publishing & Market Strategy
• Game Market Intelligence
• Game Business Model
• Game Analytics & Monetization
• Fundraising & Venture Capital
• E-Sport Business
• Publishing Games & LiveOps
• Gaming Community & Social Media
• Strategic Game Marketing
• Digital Economy & Digital Business
• Basic Programming for Business
• Introduction to Financial Technology
• Design Thinking & Innovation
• Fundamentals of AI, AR & VR
• Digital Marketing
• Statistics in Business
• UI/UX Design
• Search Engine Optimization (SEO)
• Content Photography & Videography
• Digital Business in Tourism
• Technopreneurship
• Digital Branding
• Fundraising & Venture Capital
• Consumer Behaviour
• Market Research
• Financial Management
• Business Model
• Content Monetization & Platform Strategy
• Lean Startup
• Organizational Behaviour
• Minimum Viable Product (MVP)
• Digital Product Management
• Customer Acquisition & Retention in Startups
• Agile Startup Operations
• Risk Management
• Decision Making & Negotiation in Business
Digital Business Foundations
• Digital Economy & Digital Business
• Basic Programming for Business
• Introduction to Financial Technology
• Design Thinking & Innovation
• Fundamentals of AI, AR & VR
• Digital Marketing
• Statistics in Business
Design, Communication & Digital Skills
• UI/UX Design
• Search Engine Optimization (SEO)
• Content Photography & Videography
• Digital Business in Tourism
• Technopreneurship
Computer Science & Data Foundations
• Data Structures
• Discrete Mathematics
• Database Systems
• Computer Networks
• Programming Fundamentals
• Data & Information Management
• Cybersecurity
Applied Data Analytics & Intelligence
• Machine Learning
• Natural Language Processing
• Data Warehouse
• Enterprise Analytics
• Data Analytics & Visualization
• Business Intelligence
• Data Mining
• Software Engineering
Global Internship & Experience
Enhance your culinary journey with international placements in prestigious restaurants and luxury hotel groups, gaining insights from seasoned professionals.
Our Partners
FAQ (Frequently Ask Questions)
What will students learn in the Business Technology & AI Innovation Program?
Students will learn how to build, manage, and grow businesses in the digital era through business strategy, digital marketing, technology, innovation, entrepreneurship, and creative problem-solving. The program also allows students to explore different specialization paths based on their interests and future career goals.
What will students learn in the AI & Data Analytic specialization?
Students will learn how to use data and AI to support business decisions, understand consumer behavior, analyze trends, and create data-driven strategies for modern businesses.
What will students learn in the Game Developer specialization?
Students will explore the creative and business side of the game industry, including game concepts, digital product development, user experience, storytelling, and interactive media creation.
What will students learn in the Start-Up Management specialization?
Students will learn how to develop business ideas, build start-ups, create business models, understand market opportunities, and prepare strategies for launching and growing a business.
Is Business Technology & AI Innovation only about online selling?
No. Digital Business is broader than online selling. Students learn how digital platforms, branding, marketing, technology, data, and business strategies work together in modern industries.
When do students start practical learning?
Students start practical learning from the early semesters through digital projects, business simulations, case studies, and creative assignments.
What career opportunities are available after graduation?
Graduates can pursue careers in digital marketing, business development, AI and data-related roles, start-up development, product management, content strategy, digital business consulting, game industries, creative technology, and entrepreneurship.