Bachelor’s Degree in
Creative Event Business Program
Academic title : Bachelor in Applied Tourism (S.Tr.Par)
4-Years Diploma Program
Program Highlight
The Creative Event Business Program at PIB College, Bali, is designed as an applied learning journey that brings together event planning, creative production, and real event environments.
National and international events become part of the learning experience, including corporate events, conferences, exhibitions, festivals, brand activations, and MICE projects. Learning extends beyond the classroom into live event settings, where professional workflows, production processes, and on-site operations are experienced first-hand.
As the program progresses, the focus expands to event concept development, project coordination, budgeting, logistics, and team collaboration within real production contexts. Continuous exposure to live events helps shape practical understanding, professional confidence, and readiness for fast-paced event environments.
The program opens pathways into the event and creative industries, both in Indonesia and internationally.
Live Event Production Experience
Direct involvement in live event production, covering planning, coordination, and on-site execution across diverse event formats.
National & International Event Exposure
Participation in national and international events, including conferences, exhibitions, festivals, brand activations, and MICE projects.
Professional Event Practice
Industry-linked projects, internships, and live productions form a continuous practice environment that builds operational confidence and technical capability.
Event Strategy & Creative Development
Exploration of event concepts, creative direction, budgeting, logistics, and production planning within real event settings.
Industry Field Trips & Immersions
Visits to event venues, convention centers, creative hubs, and production partners to deepen understanding of professional event ecosystems
Event Leadership & Team Coordination
Development of communication, teamwork, and leadership skills essential for managing crews, production teams, and stakeholder coordination.
Built for Real-World Event Work
Supported by production-ready facilities, collaborative classrooms, digital tools, and learning spaces aligned with professional event industry standards.
Curriculum Overview
Event Industry & MICE Fundamentals
- Introduction to MICE & Event Business
- Introduction to Tourism & Hospitality Industry
- Sponsorship & Fundraising Proposal
- Visual Presentation
- Introduction to Balinese Art & Culture
- Event Photography
- Meeting & Convention Management
- Trade Fairs & Exhibitions Management
- Incentive & Travel Management
- Event Financial Management
- Tourismpreneurship 1
Cultural & Social Event Management
- Spiritual Events & Balinese Traditional Ceremony
- Wedding Event Management
- Event Decoration & Flower Arrangement
- Graphic Design
- Introduction to Beverages & Wine
- Tourismpreneurship 2
Event Space & Stage Production
- 3D Design
- Artist & Stage Management
- MICE & Event Technology
- Venue Management
- Event Catering Management
- Brand Activation & Public Relation
- Digital Marketing Management
- Event Operational & Logistic
Professional Ethics & Industry Standards
- Professional Ethic
- Crowd Management & Protocol
- Risk Management
- Sustainability Event Management
- Sport & Entertainment Event Management
- Negotiation Strategy
- Industrial Experience
- Industry Model Validation
Global Internship & Experience
Enhance your tourism journey with international placements in luxury hotel groups, gaining insights from seasoned professionals.
Our Partners
International
National
FAQ (Frequently Ask Questions)
What will students learn in the Creative Event Business Program?
| Students will learn how to plan, organize, manage, and develop events and creative projects, including event production, event marketing, branding, sponsorship, content creation, business strategy, and audience experience. |
Is this program only about organizing events?
No. The program also focuses on creativity, business development, marketing, communication, and how to build experiences that connect with audiences and brands.
What kinds of events will students learn to create?
Students complete a 6-month internship in their 2nd year and another 6-month internship in their 3rd year. Internship opportunities are available in hotels, resorts, restaurants, and hospitality industries in Indonesia and abroad, such as the USA, Dubai, Switzerland, Hong Kong, and Taiwan.
Do students get hands-on experience during their studies?
Yes. Students are involved in practical projects, event simulations, collaborations, and real event experiences from early semesters.
Is this program suitable for beginners with no event experience?
Yes. The program is designed for students from different backgrounds. Beginners will learn step by step, while creative and experienced students can further develop their ideas, leadership, and project management skills.
When do students start their internship, and where can they intern?
Graduates can pursue careers as event producers, creative project managers, brand activation specialists, event marketers, sponsorship coordinators, creative strategists, talent coordinators, business developers, entrepreneurs, and other creative industry professionals.
Can graduates work outside the event industry?
Yes. Graduates can work in creative industries, marketing agencies, media companies, brand management, public relations, entertainment, tourism, digital content, and business development roles.
Will students learn how to build their own creative business or brand?
Yes. Students are encouraged to develop creative concepts, business ideas, and entrepreneurial skills that can help them build their own projects or businesses.